Influenced by the capabilities of digital technology, pioneering photographers, designers and artists are exploring the intensity of light and colour and the effects they can achieve.
Creatives are establishing simple, minimal environments that are amplified through use of highly saturated colour against white or very pale-coloured backgrounds. Extreme contrasts for eye-popping effect are also seen in film and art.
Processed hues of blues and reds dominate: Orange-Red, Cardinal Red, Crystal Blue and Digital Blue. These are set against illuminated shades of Bright White and Sand Pink, and their polar opposites, Ink and True Black.