400 years of Santa Maria Novella
Famous Florentine apothecary Santa Maria Novella, part of the Lafco New York group, is opening a new store in Chevy Chase, Maryland to commemorate the brand's 400th anniversary. A former Cartier store, the new shop will occupy some 1,000 sq ft on the city's Wisconsin Avenue, opposite the high-end Chevy Chase shopping centre. The store is expected to take up to $1.1 million in its first year, according to WWD.com.
To celebrate the anniversary, Lafco is also launching limited edition Santa Maria Novella fragrances for men and women, called Acqua di Colonia 1612, with 2,012 bottles of each being produced at $210 per bottle.