With Fashion Week increasingly geared towards consumer engagement, we explore the S/S 20 tools and tactics re-engineering the role and value of the shows. Highlights include the tech placing fans front and centre (and sometimes inside) of the experience, open-to-all physical expos, social media beauty spin-offs, and heritage reimagined via sustainability-centric services.
S/S 20 Catwalk Comms: Open-Access Expos & Transportive Tech
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