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Brief Published: 18 Dec 2013

Building Fashion x Linda Farrow Eyewear Pop-Up, NYC

Linda Farrow pop-up

Proving that there’s still plenty of mileage in the pop-up genre, New York-based architects practice Neiheiser & Valle has created an inspiring temporary retail space for UK eyewear brand Linda Farrow at Manhattan’s SuperPier. The area is currently being transformed into a mega retail-hospitality destination, due to launch in 2015.

The interior of the store, which is housed in a repurposed shipping container, is characterised by undulating mirrored walls and rolling banks of coarse, piled up gravel that resemble sand dunes. Ensuring the product remains the ultimate hero amid the architectural wow factor, the mainline sunglasses collection is displayed in sleek succession on long, gold, girder-like troughs atop the mini-mounds.

The pop-up is the first standalone New York store space for the brand and is the latest in the Building Fashion series. This programme of temporary store concepts, orchestrated by New York-based non-profit organisation Boffo, is designed to foster long-term collaborative relationships between fashion designers, architects and the retail industry.

Alongside the main line, the installation is also home to a capsule collection celebrating a decade since the label’s rebrand, which includes shoes by British footwear designer Nicholas Kirkwood, lingerie by UK label Agent Provocateur, and pieces by London-based jewellery brand by Mawi. Marking another debut, it’s the first time Farrow has expanded into lifestyle with collaborative projects.

For on pop-up retailing, see Nomadic Retailing in our Future of the Store Industry Trend and Holiday Pop-Ups 2013. For more on the Building Fashion project, see the full profile Building Fashion. For more on future store aesthetics, see Store Design Directions: Architecture, Materials & VM, and Future Store Environments: Layout, Mood & Ambience