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Brief Published: 5 Oct 2021

Stageverse: A Culture Club for the ‘Social Metaverse’

Californian ‘social metaverse’ platform Stageverse weaves together live concerts, digital goods, plus experiential e-commerce to build the next virtual culture hotspot for VR and mobile users alike. Available via an iOS and Android app, its simple smartphone accessibility offers a new point of entry into metaverse-like experiences.

Stageverse is built around ‘Center Stage’, a social space where users inhabit avatars to meet with friends, while spatial voice chat – a feature that makes people’s voices louder the closer you move to their virtual avatars – makes connections come naturally. From here, they can access virtual events like live concerts, permanent art galleries, and e-commerce opportunities.

Stageverse’s inaugural event is a concert from English rock band Muse. Eschewing the fantasy elements of pre-existing platforms (Fortnite, Minecraft, Roblox) in favour of a more realistic approach, Stageverse used 360 footage from the band’s 2019 Madrid show to create an immersive gig simulation. A merch stand by long-time Muse collaborator Balmain will let users dress their avatars in digital items designed by the French fashion house, including a replica of the jacket Muse frontman Matt Bellamy wore for the concert. 

Its founders have shared their ambitions to “unlock community capitalism to the fullest extent”. Current plans to that end include building an NFT marketplace for its virtual goods, and letting attendees purchase physical equivalents of their avatar outfits – a tactic US skatewear brand Vans recently deployed on social gaming platform Roblox. Stageverse’s soon-to-launch Future Culture Club, which aims to be the metaverse’s first members-only club, will push these ideas further as a virtual space for NFT communities to congregate. 

For more, see Music in the Metaverse and The Metaverse Opportunity.

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