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State of Media: 2021 Update

In 2021, multiple shifts in media consumption behaviours, fuelled by the pandemic, now demand equally variegated approaches by brands. More so than ever before, diversification of content creation, distribution and monetisation are critical to commercial success. From empowering niches, to building community, to driving fresh revenue streams, we look at the new roles media can now play in every brand's consumer engagement strategies.

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