With the launch this month of Apple's ARKit and Google's ARCore frameworks, augmented reality is set to become embedded in consumer mobile behaviour. AR has the potential to deepen brand engagement with consumers, reveal new kinds of behavioural insights, and drive users from smartphone to store.

State of Mobile: Augmented Reality Special

Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.