We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
stylus
trends		 consumer
lifestyle		 consumer
product		 consumer
engagement		 topics view all
reports		 events
calendar		 blog about
stylus		 login
stylus trends
Consumer Lifestyle
Food, Beverage & Hospitality
Fashion
Beauty
Product Design
Colour & Materials
Retail
Media & Marketing
topics
view all reports
events calendar
blog
about stylus
T&C
careers
contact us
login
Trend Reports

Letter from the Editor: Edition 001

I'm delighted to share my first monthly newsletter, where I’ll provide a view behind the scenes at Stylus, looking at our editorial team’s exciting new work and uncovering our burning preoccupations.

Share:
Published:
31 Jan 2018
BY: Tessa Mansfield
DOWNLOAD PDF
RELATED REPORTS
Letter from the Editor: Edition 005
Letter from the Editor: Edition 005 Letter from the Editor: Edition 005
Beyond anticipation for the millennium, 2020 is the milestone year that has always denoted ‘tomorrow’s world’. Now, our global colour specialists have forecast the trends that will land in real life for this once-futuristic year.

Trend Reports
Consumer Attitudes
31 May 2018
Letter from the Editor: Edition 003
Letter from the Editor: Edition 003 Letter from the Editor: Edition 003 It’s an exciting time to be a product designer. Creativity thrives when it’s limited by constraints, and today these seem greater than ever before.
Trend Reports
Product Innovation
28 Mar 2018
US Cannabis Industry Booming
US Cannabis Industry Booming US Cannabis Industry Booming Although cannabis is still considered illegal in the US under federal law, medicinal cannabis has now been legalised in 29 states, with retail cannabis shops opening in California for the first time in 2018.
Consumer Lifestyle
Business & Industry
26 Feb 2018
The Future of Flavour
The Future of Flavour The Future of Flavour The Future of Flavour is a timely investigation into tomorrow’s leading ingredients, flavours, fragrances and taste sensations. Rooted in food and beverage, its relevance easily extends to wider industries such as beauty, pharma, personal care, fragrance, colour & materials, retail, hospitality and even automotive/energy.
Food, Beverage & Hospitality
Food & Beverage
05 Feb 2018
New Architecture of Taste
New Architecture of Taste New Architecture of Taste To create standout product lines, food and drink brands must understand what drives evolving notions of taste and flavour. We investigate brain- and mood-boosting edibles, nutrition’s heightened health agenda, globalised gastronomy and the enigmatic ‘sixth taste’.
Food, Beverage & Hospitality
Food & Beverage
29 Jan 2018
VIEW ALL Reports
Trans-Industry Ingredients
Trans-Industry Ingredients Trans-Industry Ingredients Agile food and drink ingredients – such as mushrooms, coffee, chocolate, cannabis and algae – are enabling revolutionary product development across a broad spectrum of industries, including beauty, pharma, fashion, textiles, automotive and energy.
Food, Beverage & Hospitality
Ingredients
29 Jan 2018
New Fragrance Worlds
New Fragrance Worlds New Fragrance Worlds Cross-pollinated ideas from the worlds of flavour and fragrance are creating a dynamic shift in how we can experience taste and scent in more profound ways. We explore how food and fragrance have become bedfellows, how aromatherapy is igniting the wellness category, and innovations in natural and synthetic ingredients.
Food, Beverage & Hospitality
Ingredients
29 Jan 2018
H&M, Zara & Asos Commit to Sustainable Practices
H&M, Zara & Asos Commit to Sustainable Practices Brands Commit to Sustainability Leading fashion players, including H&M, Adidas and luxury conglomerate Kering, have made a commitment to sustainability – announcing plans to increase sustainable design, garment collection, repurposing and the use of recycled textiles by 2020. 
Fashion
Womenswear
23 Jan 2018
Waste Pioneers: Food Industry Material Innovations
Waste Pioneers: Food Industry Material Innovations Food Industry Material Innovations Faced with the ever-increasing global issue of non-biodegradable waste and limited resources, a growing number of designers and researchers are developing sustainable material alternatives using industry waste. Here, we highlight exciting projects combining food industry byproducts with innovative material developments. 
Colour & Materials
Applications
19 Jan 2018
Fashion Forecast A/W 19/20
Fashion Forecast A/W 19/20 Fashion Forecast A/W 19/20 Informing future product development, styling and marketing across menswear and womenswear, our Fashion Forecast comprises three key commercial trend directives for A/W 19/20: Weathered Land, Press Play and Dark Nature.
Fashion
Fashion Forecast
19 Jan 2018
Aftercare Commerce: The Post-Purchase Opportunity
Aftercare Commerce: The Post-Purchase Opportunity The Aftercare Commerce Opportunity Retailers are expanding the consumer experience with in-store services focusing on product aftercare and preservation. These range from shop-in-shop repair clinics and sneaker-cleaning boutiques, to care demos that cultivate fandoms and educate consumers on conscious post-purchase behaviour. We spotlight the best in aftercare commerce.
Retail
Store Concepts
18 Jan 2018
Beauty Forecast A/W 19/20
Beauty Forecast A/W 19/20 Beauty Forecast A/W 19/20 Featuring three inspirational themes, our A/W 19/20 Beauty Forecast informs future product development, styling and marketing. Weathered Land travels to Scandinavia for a lesson in protective wellbeing, while Press Play invites experimental club kids to get creative, and Dark Nature’s lustrous beetle-shell shine explores a mysterious, murky style of beauty.
Beauty
Beauty Forecast
17 Jan 2018
Murdock Cocktail: Where Fragrance Meets Flavour
Murdock Cocktail: Where Fragrance Meets Flavour Murdock's Fragrant Cocktail UK-based distillery Silent Pool and luxury barbershop brand Murdock London are collaborating to launch the Murdock Cocktail in January 2018. Playing with the boundaries of fragrance and flavour, the cocktail emulates notes of Murdock’s Black Tea Cologne. 
Beauty
Ingredients
16 Jan 2018
Zappos Targets Female Sneakerheads
Zappos Targets Female Sneakerheads Zappos Targets Female Sneakerheads US footwear e-tailer Zappos is tapping into the increasingly lucrative women’s streetwear market, launching female-focused editorial hub The Ones.
Fashion
Womenswear
16 Jan 2018
Bali Balm: A Sustainable Initiative
Bali Balm: A Sustainable Initiative Bali Balm: A Sustainable Initiative British start-up Bali Balm has launched a range of vegan and cruelty-free unisex lip balms. The brand grounds its ethos firmly in sustainability, while using flavour to elevate the balms to luxury status.
Beauty
Ingredients
11 Jan 2018
Instagangs: Directional Brands
Instagangs: Directional Brands Instagangs: Directional Brands From ethnic representation and challenging gender norms, to size inclusivity and a focus on behaving more responsibly, we take a look at the top five emerging brands taking a stand – representing the future of diversity, philanthropy and sustainability in fashion.
Fashion
Fashion Lifestyle
13 Dec 2017
The Ageless Café: Where Food Meets Beauty
The Ageless Café: Where Food Meets Beauty Ageless Café: Food Meets Beauty American skincare brand Ceramiracle has just opened the world’s first beauty-inspired café in Kuala Lumpur, Malaysia. The Ageless Café advocates the gut/skin connection by using a range of ingredients chosen for their beauty-enhancing properties.
Beauty
Skincare
04 Dec 2017
Cannabis Moves into Beauty
Cannabis Moves into Beauty Cannabis Moves into Beauty As cannabis enters America’s mainstream consumer marketplace and occupies an increasingly stylish and luxe space, US beauty start-ups are embracing the beneficial ingredient. 
Beauty
Ingredients
24 Nov 2017
Designing for Purpose: Pollution Solutions
Designing for Purpose: Pollution Solutions Pollution Solutions With pollution levels at a record high, brands are increasingly adapting to the changing environment ­– utilising harmful waste fabrics to create everyday items or creating protective accessories that don’t skimp on design.
Fashion
Accessories
22 Nov 2017
Sneakerheads Unboxed
Sneakerheads Unboxed Sneakerheads Unboxed Across three key reports, Sneakerheads Unboxed divulges how to decipher and monetise the lucrative yet complex world of sneaker culture – illuminating the new and emergent tribal behaviours, product design codes and engagement tactics needed to capitalise on the genre most successfully. 
Trend Reports
Overview
25 Oct 2017
Première Vision A/W 18/19: Material & Finish
Première Vision A/W 18/19: Material & Finish Première Vision A/W 18/19: Material The trend for nature-inspired design continues with wild floral prints and patterns dominating the show, while comforting, tactile qualities bring warmth to the fashion industry as it looks towards the colder months ahead. We call out the essential material and finish trends for A/W 18/19.
Colour & Materials
Première Vision A/W 18/19
29 Sep 2017
Evolving Athleisure: Lululemon’s Mindfulosophy Space
Evolving Athleisure: Lululemon’s Mindfulosophy Space Lululemon’s Mindfulosophy Space Canadian athleisure retailer Lululemon has opened a ‘Mindfulosophy’ space within its new flagship in Midtown, New York. The move is further proof that meditation and other mindfulness-based practices formerly considered ‘alternative’ are continuing to cement their place in mainstream consciousness. 
Retail
Store Concepts
08 Sep 2017
Survivalist Thrill-Seekers
Survivalist Thrill-Seekers Survivalist Thrill-Seekers Numbed by civilised life, survivalist thrill-seekers are investing in experiences that indulge their inner adrenaline junkie and test their will to survive. We highlight strategies to cater to this emerging group's demand for physical intensity and extreme encounters.
Consumer Lifestyle
Consumer Attitudes
04 Sep 2017
Women Embrace Weed
Women Embrace Weed Women Embrace Weed With broadening legalisation and a new halo of luxury and wellness, a 'by and for' women's sector is blooming in the cannabis industry – from Ganja Goddess Getaways, to upcoming content/commerce platform Miss Grass.
Consumer Lifestyle
Health & Wellness
17 Jul 2017
Fluorescent Workouts at St Martins Lane Hotel
Fluorescent Workouts at St Martins Lane Hotel Fluorescent Workouts An unconventional workout practise that encourages its attendees to gear up with UV face paint, glow sticks and neon clothing has launched in London this month as a series of pop-up events.
Colour & Materials
Colour
05 Jun 2017
Cannabis-Infused Confectionery
Cannabis-Infused Confectionery Cannabis-Infused Confectionery Several savvy food producers have recently released new forms of cannabis-infused edibles for marijuana consumers with a sweet tooth.
Food, Beverage & Hospitality
Ingredients
12 May 2017
The New Rules of Luxury
The New Rules of Luxury The New Rules of Luxury The New Rules of Luxury takes a fresh look at a market where consumers may well be looking for less. While tradition still has its place for many luxury companies and their customers, the principles of exclusivity are shifting as global shoppers embrace a new world of luxury values.
Trend Reports
Insight & Innovation
11 May 2017
Amplify A/W 18/19
Amplify A/W 18/19 Amplify A/W 18/19 Amplify looks at performance-enhancing properties to please a consumer who is on a constant quest for self-improvement. Technology is integrated into every element of life for young and old alike – boosting the mobility and independence of an ageing population.

We take cues from Colour & Materials' A/W 18/19 trend Sci-Bio, and evolve ideas introduced in Blend S/S 18, which explored how to blur the spaces 'in between', creating seamless experiences for optimised productivity, comfort and connectivity.
Product Design
Overview
17 Mar 2017
The Business of Wellbeing
The Business of Wellbeing The Business of Wellbeing The Business of Wellbeing addresses how wellness has transformed from a consumer need into a commercial driver. We explore this fast-growing sector, where future brand value will depend on supporting consumers' health and wellbeing goals.
Trend Reports
Insight & Innovation
06 May 2016
Urban Icons: The Rise of Sneaker Culture
Urban Icons: The Rise of Sneaker Culture The Rise of Sneaker Culture The Rise of Sneaker Culture at New York’s Brooklyn Museum is the first major exhibition to explore the complex social, cultural and gender history of the shoe, as well as trace its material and technological evolution from the performance lab to the street.
Fashion
Accessories
22 Jul 2015
Unlocking Algae
Unlocking Algae Unlocking Algae It ranges from microscopic single-celled plants to towering kelp forests, and is found everywhere from the deep oceans to mountain lakes. Algae have existed on earth for three billion years, but it is only relatively recently that the amazing properties are being explored. Rich in oil and nutrients, algae can provide food and fuel while consuming pollution and carbon dioxide, but the challenges to large-scale development are daunting. Stylus explores the latest attempts to unlock algae’s true potential.
Consumer Lifestyle
Science & Technology
11 Apr 2012
About Stylus Terms & Conditions Careers Contact Us

Updated
Related
 ©  PANTONE®TPX
 COATED
 RAL
 RGB
 HEX
 NCS