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Brief Published: 7 Mar 2017

Stoer: Performance-Matching Male Skincare

New brand Stoer plugs a gap in the market for effective male grooming products that boast the complex and targeted formulas of their female counterparts.

According to the brand’s founder Marianne Morrison, Stoer addresses the need for a product dedicated to male skin that also focuses on age prevention, protection and skin health improvement, mirroring the multifunctional formulas available in female cosmetics. “The advanced ingredients and technologies available in the women’s skincare market are leagues ahead of products specifically aimed at men,” she told Stylus.

The line, which comprises a face wash, scrub, mask, serum and eye serum, features ‘Cosmetic Drone’ technology, whereby active ingredients are suspended in microscopic capsules and delivered directly to the area needed in the deeper skin layers.

This cosmetic drone innovation mimics the targeted drone technology currently being used to administer chemotherapy treatment effectively in the medical field. “We can use low, yet highly effective doses of active ingredients this way,” says Morrison. “The cross between the medical and beauty worlds is becoming more blurred than ever.” For a similar smart delivery system, see Clinique’s Smart range in Future Beauty: Perfecting Bespoke.

Another trademarked element of the line, the Clima5™ formulation features five skin-saving plant-based active ingredients sourced from individually challenging climatic extremes (Mexico, Japan, Scotland, West Africa and the Alps) to help improve the look and feel of skin, but also to protect it from pollution, adverse weather and environmental aggressors.

Stoer is launching exclusively with luxury London department store Harvey Nichols on March 11 2017.