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We work with you to solve your organisation’s key challenges.

Our global Advisory team will help your brand capitalise on global trends – whether that’s identifying new target demographics, tailoring products for new markets, or engaging with the consumers of tomorrow.

By combining Stylus’ global trend reports with powerful bespoke research, we deliver tailored, cross-sector insights that equip your business to seize future opportunities.

These will help you to understand fast-evolving:

  • Consumers, whose attitudes and behaviours are constantly changing. We’ll show you precisely where their future demands lie
  • Products and services, as emergent technology takes hold and transformative business models come to the fore
  • Engagement strategies, in a rapidly changing retail landscape where the traditional rules of advertising and marketing no longer apply.

Whether you need your customer journey to align with key consumer trends, want to know how transformative tech will change your digital and physical offerings, or are simply interested in future-proofing your brand, Stylus Advisory can help.

Make your business fit for the future. Get in touch with our Advisory team today.

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Meet the Advisory experts


Antonia Ward

Global Director of Advisory Services

With over 15 years' experience in trend consulting, research, design, brand strategy and journalism, Antonia directs Stylus' Advisory services, applying company insight and expertise to clients' challenges, including Mattel, Volkswagen and Ferrero. Former editor of design magazines FX and New Design, and managing editor at The Design Council, Antonia has given keynotes at conferences, run seminars and workshops and chaired judging panels internationally. Antonia has an MA from the University of Liverpool and a PhD from the University of York.


Shannon Davenport

Head of Advisory, US

Shannon works with global brands and creative agencies to identify future market trends and cultural shifts likely to impact their businesses. Her clients include Procter & Gamble, Macy's and Marriott. Shannon's ability to translate learnings cross-industry comes from her experience across different sectors including food, fashion and marketing. Her background in design, insight and trends means she has an exceptional eye for 'the next big thing', and for finding viable solutions to clients' challenges.


Saisangeeth Daswani

Head of Advisory – Fashion, Beauty & APAC

Saisangeeth has experience translating future trends and applying them as business solutions in marketing, retail, product and design strategies. She has worked across fashion, luxury and branding in the US, Asia and Australia. Previously, Saisangeeth was a trend director at Stylesight and WGSN, working with leading international brands to inspire and inform their creative endeavours through seasonal and trend forecasts. Current and recent clients include Chanel, Disney, Gap and Unilever. Born in Hong Kong, she speaks Cantonese, Mandarin and French.


Steve Tooze

Advisory Consultant

With 30 years' experience as a trend analyst, content editor, writer and journalist, Steve has advised global brands including Google, Amazon, UBS and Samsung. He specialises in working with clients to ensure Advisory insights have maximum impact on the future of their business.


Nia Pejsak

Senior Advisory Executive

With experience in fashion marketing management in the UK and APAC, Nia’s work has covered a range of sectors – from fast fashion to luxury at Mulberry, Arcadia and Lacoste. Fascinated by trends and changes in consumer attitudes, she holds an MSc in Applied Psychology in Fashion, bringing a deep understanding of consumer drivers to Stylus projects. Nia also draws on her global experience and up-to-date knowledge of industry best practice to lecture at the London College of Fashion.


Sioban Imms


Sioban's experience spans design, manufacturing and trends for a range of clients including Nike, Swarovski and Lufthansa. Before joining Stylus, Sioban worked at WGSN as senior editor for Materials & Creative Direction and as a freelance design writer and consultant. At Stylus, Sioban guides the seasonal colour and materials direction and contributes daily trends and innovation articles. This work is supported by primary research from global design events and trade shows. She also teaches a materials innovation course at Chelsea College of Art, London.