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Brief Published: 3 Oct 2016

Stylus Partners With Front End of Innovation Europe 2016

Front End of Innovation Europe 2016 brings together innovators from around the world

Stylus has partnered with Front End of Innovation Europe 2016 (October 5-7) – a three-day conference held in Berlin, Germany, that brings together expert innovators from around the globe to discuss the trends set to drive successful strategies.

This year's event will explore the future competencies necessary for businesses to thrive, decision-making in the current age of uncertainty and new ways to create customer value. Speakers from major companies promise to reveal the latest insights into culture and leadership trends, as well as standout strategy and tactics.

Saisangeeth Daswani, advisory strategist at Stylus, will present ways to reach pragmatic young tech natives. As outlined in Gen Z: Smart Kids Take Control, this generation (aged 7 to 21) is entrepreneurial and ethical, and revealing themselves to be tough customers. "The global commercial landscape is challenging to navigate in these increasingly turbulent times. In order to thrive, now and in the future, brands must engage directly with the dissenting Gen Z consumer – an empowered, strong-minded individual who can't be reached via traditional means," said Daswani.

For more ways to target erratic consumers in this current era of volatility, don't miss our report Consumers in Chaos – part of our upcoming Macro Trend, The Currency of Dissent – publishing on October 14.

A three-day all-access pass to the conference costs £2,500 ($3,260) – register here and save 20%.