We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Stylus Trends

Stylus Trends encompass Macro Trends, Spotlight Trends, Product, Colour, Materials, Fashion and Beauty Directions, Look Ahead reports and infographics. These reports offer longer-term analysis, delivering pivotal strategic thinking and creative innovation - by consumer and by industry.

Macro Trends

These biannual, cross-industry trend reports offer overarching, long-term analysis, delivering strategic thinking and creative innovation across consumer lifestyle, consumer product and consumer engagement.

Spotlight Trends

These report packs put a particular trend or industry in the spotlight, taking a 360° view encompassing deep-dive analysis and actionable insights for readers.

The Future of Money
The future of money has implications for every area of your business. What consumers want from financial services is a reflection of what they want from brands in every industry. Behaviours around spending, saving and investing, driven by new technologies, are becoming normalised fast – and this gives us clues to what’s going to happen next in other markets. Take a deep dive into these trends with our three Future of Money reports.

The Future of Money

Media & Marketing
Report | 20 Nov 2018
The Sensory Opportunity
Consumers are craving heightened sensory stimulation in all kinds of interactions. To engage with them on this deeper level, explore the lucrative sensory opportunities that will increasingly impact every industry – from wellbeing and beauty to automotive and entertainment. In this three-part Spotlight Trend, we unwrap the lifestyle motivations, product innovations and engagement strategies driving this all-encompassing and transformative trend.

The Sensory Opportunity

Media & Marketing
Report | 27 Aug 2018
Asian Beauty Now
As Western beauty brands look to East Asia for inspiration, we uncover the emerging product and engagement trends – as well as the changing consumer lifestyles and attitudes driving one of the most exciting markets on the planet. With takeaways for brands targeting growth in the territory, as well as those looking to adapt Asian beauty ideas for other regions, this trio of reports is your 360-degree guide.

Asian Beauty Now

Beauty
Report | 19 Jun 2018
Commercialising Cannabis
The legal cannabis era is here. As the ‘green rush’ to capitalise on it builds momentum in North America, we uncover how commercialised cannabis is maturing into an opportunity expected to be worth $57bn globally by 2027.

Commercialising Cannabis

Trend Reports
Report | 21 May 2018

Colour & Materials Directions & Spectrum

Created 24 months ahead, Stylus' Colour & Material Directions examine the most influential innovations and aesthetic directions from across the creative industries, art, technology and science. The Stylus Spectrum is a comprehensive palette of 42 key colours for application across the design industry. They are published twice a year – in May and November.

Colour Spectrum A/W 20/21
The Colour Spectrum is a comprehensive palette of 42 inspirational yet practical colours for the A/W 20/21 season, including metallic finishes and lustres, for application across the design industry.

Colour Spectrum A/W 20/21

Colour & Materials
Report | 15 Nov 2018
Grounded
Urban creatives are migrating away from metropolitan constraints, inspiring a new perspective on design, resources and local industries. Grounded explores how by living in tune with nature, overlooked and even unappealing pigments and materials are transformed into desirable products. Natural light and greenery become the new pillars of design, supporting our physical and emotional wellbeing, while homes become self-sustaining ecosystems.

Grounded

Colour & Materials
Report | 08 Nov 2018
Cyber
Cyber is an energetic direction driven by a desire to escape from an uncertain future, determined by complex societal and environmental issues. Fantasy and dark humour provide light-hearted relief, while the exploration of underground cultures and brave, bold aesthetics offer a subtle sense of rebellion. Algorithmic design and pioneering digital aesthetics nod towards a future where man and machine meld for greater capabilities.

Cyber

Colour & Materials
Report | 08 Nov 2018
Solace
A quest for inner balance and clarity underpins Solace, as we focus on bettering our emotional wellbeing and mental health. The historic past is viewed with romantic admiration, drawing from rituals, spaces and ancient recipes that nourish and revive the mind and body. Traditional references, ornate elements and rare pigments reflect a time before tech and the man-made limitations of modern lifestyles.

Solace

Colour & Materials
Report | 08 Nov 2018
Materials Focus S/S 2020
The most influential materials innovations from across the creative and technology sectors are presented in our S/S 2020 Materials Focus. This season's themes are Land of Plenty, Botanical Modernism, Augmented Space and Hands of Time. 

Materials Focus S/S 2020

Colour & Materials
Report | 05 Jun 2018
Colour Spectrum S/S 2020
We identify primary influences for S/S 2020 by collating the latest directional projects from across the creative industries, art, technology and science. Research from the Stylus team and contributions from our global colour specialists is compiled and distilled into four directions.

This season's directions are Land of Plenty, Botanical Modernism, Augmented Space and Hands of Time. Each theme highlights influential projects and features an edited colour palette and mood board, which are supported by quick-reference keywords and guidelines for colour application.

The Stylus Spectrum is a palette of 48 inspirational yet practical colours, including metallics and lustres, for application across the design industry. To trace the development of these hues and tones over several seasons, see our Colour Spectrum Evolution. Here, we also underpin key colour themes that will have a strong resonance across the design industries for S/S 20.

Colour Spectrum S/S 2020

Colour & Materials
Report | 15 May 2018
Materials Focus A/W 19/20
The most influential materials innovations from across the creative and technology sectors are presented in our A/W 19/20 Materials Focus. This season's themes are Playful Optimism, Evolving Landscapes, Sacred Earth and Reimagined Histories.

Materials Focus A/W 19/20

Colour & Materials
Report | 28 Nov 2017
Colour Spectrum A/W 19/20
We identify primary influences for Autumn/Winter 2019/20 by collating the latest directional projects from across the creative industries, art, technology and science. Contributions from our global colour specialists and researchers ensure the international relevance of each colour direction.

This research is distilled into four themes, with each one highlighting influential projects and featuring an edited colour palette. This season's themes are Playful Optimism, Evolving Landscapes, Sacred Earth and Reimagined Histories. Quick-reference keywords support each theme, along with a moodboard and guidelines for colour application.

The Stylus Spectrum is a palette of 48 inspirational yet practical colours, including metallics and lustres for application across the design industry. To trace the development of these hues and tones over several seasons, see our Colour Spectrum Evolution. Here, we also highlight important colour themes that will have a strong resonance across the design industries for A/W 19/20.

Colour Spectrum A/W 19/20

Colour & Materials
Report | 07 Nov 2017

Design Directions

Created 20 months ahead, these examine developing innovations and breakthrough ideas across the design sectors – from architecture and fashion to consumer electronics and furniture. Design Directions outline key visual guidelines for each season, as multi-trend report packs. They are published twice a year – in January and July.

Christmas 2018 Design Directions
Design Directions for Christmas 2018 provide key inspiration for festive product design development. Eclectic Fantasia takes visual influences from both fairy tales and cultures around the world, while luxurious direction Archive is inspired by the treasure troves of museums and historic mansions. Cool hues and white light underpin Frost, an ephemeral direction with a technological edge.  

Christmas 2018 Design Directions

Product Design
Report | 26 May 2017
Design Directions A/W 18/19
Examining developing innovations and breakthrough ideas across the design sectors – from architecture and fashion, to consumer electronics and furniture – our Design Directions outline three key trends for A/W 18/19 product design development: Sacred, Amplify and Tamed.

Design Directions A/W 18/19

Product Design
Report | 23 Mar 2017
Design Directions S/S 18
Examining developing innovations and breakthrough ideas across the design sectors – from architecture and fashion, to consumer electronics and furniture – our Design Directions outline three key trends for S/S 18 product design development: Blend, Embrace and Charge.

Design Directions S/S 18

Product Design
Report | 19 Aug 2016
Christmas 2017 Design Directions
Design Directions for Christmas 2017 provide key creative inspiration for festive product design development. Utilitarian objects become modern-day monoliths in Curio, whilst an honest integrity for materials and minimal forms underpins Kin. Visually arresting surfaces mesmerise in Refract - a direction fascintated with the expressive qualities of light.

Christmas 2017 Design Directions

Product Design
Report | 20 May 2016

Fashion Directions

Created 20 months ahead, Stylus' seasonal Fashion Directions outline the key trend evolutions, macro influences and aesthetic directions set to impact Autumn/Winter and Spring/Summer. They are published twice a year – in January and July.

Fashion Forecast S/S 20: Recharge
Our senses are recharged with a fresh take on active-inspired apparel, all seen through a new-age filter. A laid-back LA spirit celebrates fashion that supports our wellbeing, while technical innovations inspire products that are increasingly designed for purpose. This emerges in a clean-lined, minimal aesthetic with a softness that champions comfort, reflecting the continuing desire to dress for more active lives. 

Fashion Forecast S/S 20: Recharge

Fashion
Report | 07 Aug 2018
Fashion Forecast S/S 20: Repurpose
A new mood for responsibility and resourcefulness is gaining momentum as we take stock of our consumption and look to make more of what we have. The global issue of waste increasingly comes into focus: how to make at least some good of the mess we’ve made.

Fashion Forecast S/S 20: Repurpose

Fashion
Report | 07 Aug 2018
Fashion Forecast S/S 20: Revive
As we increasingly look to counterbalance our digital lives with more analogue pursuits, the abundance and beauty of art history is framed in a museum-like tableau for future posterity. However, as part of this celebration we’re able to view the past through a different lens, making it relevant to modern life.

Fashion Forecast S/S 20: Revive

Fashion
Report | 07 Aug 2018
Dark Nature A/W 19/20
The beauty of nature is appreciated through a dark filter in this trend, which sees wonder even in the ageing and discarded. Lustrous overtones, again inspired by nature’s rich palette, make the look luxurious – but simultaneously sombre and contemplative – as we breathe new life into rot and decay.

Dark Nature A/W 19/20

Fashion
Report | 17 Jan 2018

Beauty Directions

Created 20 months ahead, Stylus' seasonal Beauty Directions outline the key trend evolutions, macro influences and aesthetic directions set to impact Autumn/Winter and Spring/Summer. They are published twice a year – in January and July.

Beauty Forecast S/S 20: Recharge
Recharge introduces beauty’s latest take on ‘new age’, where the laid-back appeal of a hippy LA lifestyle is elevated through the fusion of wellbeing with technology and science. The pursuit of powerful natural energies drives a celebration of the real, with expert products that offer a lit-from-within beauty aesthetic.

Beauty Forecast S/S 20: Recharge

Beauty
Report | 09 Aug 2018
Beauty Forecast S/S 20: Repurpose
An evolution of the A/W 19/20 Beauty Forecast Press Play, Repurpose is a rich and resourceful direction honouring diverse cultures and continents and their arts, crafts and resourcefulness. To protect and preserve these traditional beauty ideals, they are adapted and modernised by an audience global in both location and mindset.

Beauty Forecast S/S 20: Repurpose

Beauty
Report | 09 Aug 2018
Beauty Forecast S/S 20: Revive
Our obsession with vintage evolves into a hankering for the historic, with beauty and grooming referencing everything from the Middle Ages and Pre-Raphaelite paintings, to luxurious Victorian banquets and French apothecary allure. These references are catapulted into contemporary culture with new formulas and styling techniques that artfully marry old with new.

Beauty Forecast S/S 20: Revive

Beauty
Report | 09 Aug 2018
Beauty Forecast A/W 19/20
Featuring three inspirational themes, our A/W 19/20 Beauty Forecast informs future product development, styling and marketing. Weathered Land travels to Scandinavia for a lesson in protective wellbeing, while Press Play invites experimental club kids to get creative, and Dark Nature’s lustrous beetle-shell shine explores a mysterious, murky style of beauty.

Beauty Forecast A/W 19/20

Beauty
Report | 17 Jan 2018

Look Ahead

This annual report, published at the end of each year, presents 24 emerging trends for the year ahead across consumer lifestyle, consumer product and consumer engagement. Each directory provides its top three trends, looking to inform future design and strategy, as well as providing inspiration and reference.

Infographics

Stylus-branded infographics, designed in-house, graphically display key information and data from our reporting in a digestible visual format. 

PANTONE®TPX
COATED
RAL
RGB
HEX
NCS