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Brief Published: 17 May 2016

Sunscreen Camera

In the US alone, about 3.3 million basal and squamous cell skin cancers are diagnosed each year

Sunscreenr, a viewing device that can detect when users need to apply more sunscreen, has launched a Kickstarter campaign.

The technology, which can record videos for 30 seconds, makes ultraviolet (UV) light visible to the human eye, allowing users to see where they’ve missed a spot of coverage or when sunscreen has worn off due to sweating, swimming or towelling off.    

The device’s founders say they came up with the idea after seeing a family member struggle with skin cancer. In the US alone, about 3.3 million basal and squamous cell skin cancers are diagnosed each year, according to the American Cancer Society. The group has also found that melanoma, the most deadly type of skin cancer, will account for about 76,380 cases of skin cancer in 2016. 

Sunscreenr is due to start shipping in August 2016, with prices starting at $39. A similar product, from French beauty giant L’Oréal, debuted at consumer technology show CES in Las Vegas earlier this year. Called My UV Patch, the product is an innovative skin wearable that monitors exposure to UV rays.

For more on how beauty brands are harnessing developing technologies to bring innovative, empowering new tools to market at an attractive price, read E-Beauty: Digital Device Boom