Thirty-second spots during Sunday's Super Bowl (February 3) cost more than $5m. Big names advocating big brands – like Chance the Rapper and The Backstreet Boys for Doritos – featured strongly. But here, we highlight the campaigns that looked beyond bombast to evolve messaging in cause marketing, tap into online culture, or subvert the spectacle of game-day advertising.
Super Bowl 2019: 3 Key Advertising Directions
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