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Brief Published: 20 Dec 2018

Sustainable Fashion Round-Up: November/December 2018

Weekday's Green Week

It’s a time of year notorious for over-consumption, but smart brands and retailers are striving to reframe the busy Christmas shopping season – pushing sustainably minded initiatives that cater to the conscious consumer. From climate charters to simple but smart retail strategies, Stylus pulls together the latest industry wins.

  • Alternative Black Friday: British concept store the Lone Design Club opened an Anti-Black Friday pop-up in London’s Covent Garden, which celebrated the work of sustainable independent labels and hosted workshops on slow living and mindful consumption. It also ran a Christmas concept store in London’s Notting Hill from December 4-17.

    Weekday took a seamless approach to Black Friday, with the sustainably minded brand choosing to embrace the event with a Green Week, offering daily deals on seasonless items only.

  • Ethical Convenience: Multi-brand sites and specialist bricks-and-mortar stores are providing one-stop shops for ethical consumers. Global clothes-swapping concept the Global Fashion Exchange is set to open its first permanent store in Brooklyn, New York in February 2019.

    Dutch e-tailer The Green Labels is providing a sustainable experience from purchase to delivery – curating sustainable brands and ensuring parcel providers and packaging are eco-friendly, too.

    NY-based luxury label Maiyet launched a pop-up concept store in London ahead of the Christmas shopping season, playing host to emerging sustainable brands across fashion, jewellery and beauty.

  • Industry Accountability: The United Nations launched a fashion industry charter for climate action at this year’s climate change conference, COP 24. The initiative brings together luxury fashion houses and high-street retailers committed to reducing aggregate greenhouse gas emissions by 30% by 2030.

    The V&A played host to the launch of the House of Commons inquiry into sustainability in the fashion industry in November, with leading industry experts gathering to discuss the huge environmental impact of fast fashion. 

For more on the industry’s sustainability push, see Instagangs: Sustainable Heroes, Etsy’s Conscious Shopping Showroom and A Sustainable Journey.