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Stylus is unique in its focus on five core platforms of research: Luxury Perspectives, Digital Worlds, Sustainable Futures, Wraparound Wellness and Fast Consumption. Together, they provide a cross-industry viewpoint that is vital to today's most innovative businesses, offering our alternative perspective on these established subjects. 

We are delighted to share two in-depth reports from our Sustainable Futures platform. This outlines the Stylus approach to planet-friendly innovation, as we move into an era defined not by product consumption, but brand experience. As a youthful and entrepreneurial outlook disrupts living habits and rewrites archetypes, we examine how brands can attract a new generation of socially conscious smart consumers.

Retail: The Eco-Ethical Upsell

Consumers are actively seeking out brands with an eco/ethical stance, and are increasingly willing to pay more to ally with them. From cars to fashion, smart retailers are strategically modernising the genre via credible concepts that incentivise, educate, give access and entertain to drive loyalty, sales and engagement. 

Click here for the full report

Scandi Beauty: Cult Appeal

Steeped in nature, wellbeing and sustainability, Scandinavian beauty products are desired for their organic and environmental credentials, while their minimal design aesthetic also offers huge shelf appeal. Stylus profiles the key players and most exciting new brands to hit the market.

Click here for the full report

If you’d like to find out more about our four other innovation platforms – Fast Consumption, Digital Worlds, Wraparound Wellness and Luxury Perspectives – explore the links below. 

Stylus is an innovation research and advisory firm. We identify and connect the most important global and cross-industry trends. We use this insight to help our clients understand the attitudes and behaviours of their consumers, what products and services they are using, and how they engage with the world around them. This enables our clients to innovate more effectively and make better commercial decisions. 

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