We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 16 Mar 2020

Sustainable Retail Concepts in London & NYC: February 2020

Extra
See You Tomorrow, Nordstrom

Responsible retailers continue to strive towards more sustainable practices this month, via a host of new brand spaces in London and New York. From department stores relishing rental and resales, to carbon-neutral store design and a ‘wellness’ concept where eco equates to contentment, we deliver the lowdown.

Covetable Rental: British department store Selfridges’ London flagship has joined the ranks of rental enthusiasts with its first fashion rental pop-up – a six-month initiative with UK peer-to-peer site Hurr Collective. The luxe-looking, traditionally feminine space (pink walls, marble tables, elegant copper clothing racks) has 200 garments, changing weekly, which can be rented from £40 ($52) per week. An interactive mirror explains the service and displays the 10 most rented items in real time.

Relishing Resales: US department store Nordstrom’s See You Tomorrow area in its NY flagship is dedicated to selling discounted worn and returned items from all departments. Also online, it’s managed by US white-label resales service Trove, previously knownas Yerdle, which uses an AI-enabled system to record brand and condition, and determine resale price. Shoppers ‘donating’ items receive a Nordstrom gift card for an (as yet undisclosed) percentage of the resale price. See also Maximising Resales, New Tools & Tactics and Cohorts & Communities.

Perks of Repair: LA-headquartered luxury shoe brand Tamara Mellon’s second US boutique (in New York) includes cobbling within its two-year, all purchases repair guarantee – equating to free heel, tip and hardware replacements and scuff cleaning. See also Aftercare Commerce.

Carbon-Neutral Clubhouse: Currently in the process of cementing its UK presence, US footwear brand Allbirds has opened a carbon-neutral store in London. Internal metrics monitor trans-departmental impact, allowing the company to offset damage. It also only uses digital receipts.

Reworking Wellness: Following the 2013 Bangladesh factory collapse, Irish fast-fashion retailer Primark continues to reboot its ethical credentials with a 1,500 sq ft pop-up promoting its ‘wellness’ collection in east London pop-up mall Boxpark. Produced using recycled or sustainable materials, the range is centred on “comfort, rest and reflection”.

See also Sustainability Round-Up: February 2020 and Sustainability in Store Design.

Extra
Allbirds, London
Extra
Hurr Collective, Selfridges
Extra
Tamara Mellon, New York
Extra
Primark, Boxpark
related reports
More
PANTONE®TPX
COATED
RAL
RGB
HEX
NCS