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Brief Published: 9 Jul 2013

Kenzo’s Surreal A/W 13-14 Campaign


French fashion label Kenzo has revealed its latest fantastical Autumn/Winter 2013-14 campaign, starring Japanese actress Rinko Kikuchi and male model Sean O’Pry, for a surreal take on the new collection.

Kenzo teamed up with the brains behind arts magazine Toilet Paper – Italy’s famed creatives artist Maurizio Cattelan and photographer Pierpaolo Ferrari – for the new campaign. It features an abundance of eye motifs (the surrealism image of choice) and sees the campaign’s stars being pinned alongside beetles and butterflies and flying through the air on a giant hand.

In addition to these dream-like images, there are several references to the brand’s signature tiger motif – the sweatshirt of which has become close to cultish on the streets in recent seasons – as well as unexpected inclusions such as kittens and banana peels.

Humberto Leon and Carol Lim, founders of American boutique and label Opening Ceremony, have been steadily pushing the fashion credentials of Kenzo since being appointed creative directors of the brand in 2011. This latest project proves the imaginative, youth-focused label continues to think outside the box.