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Brief Published: 22 Dec 2015

Top Beauty Looks on Pinterest 2015

Top dewy skin, gold, eye, berry lip, and strong eyebrow looks

Consumer behaviour on social media can provide brands with an open platform from which to dissect and gather key beauty trends for future product and service development. Here, we look at the most-pinned beauty looks on Pinterest in 2015, and how they can be capitalised on.

  • Dewy Skin: The vast majority of repinned beauty looks this year showcased youthful, glowing skin. While many products such as shimmery highlighters, glossing products and primers already exist on the market to achieve this look, consumers are still seeking cheap, fast-working and easy-to-use options that help them fake a glow when moisturisers and healthy lifestyles alone won’t work.

    See S/S 16 Beauty, A/W 15-16 Couture, and S/S 15 Beauty to find out where the trend originated.
  • Golden Touch: Pigmented, golden beauty looks similarly proliferated in 2015 – thanks in part to the release of cult British make-up artist Pat McGrath’s Gold 001 pigment, as seen on the Prada catwalk (S/S 16 Beauty). The product was only released as a limited edition, and showcased an incredibly pigmented powder formula previously unseen on the market. This opens up a space for colour cosmetic brands to create some competition.

    For more on the golden mineral’s use in beauty see Cleopatra: Beauty Influencer.
  • Strong Brow: As with dewy skin, products for filling, fixing and shaping eyebrows proliferated this year, but pinned and searched looks featuring strong, thick and dark brows continued to grow. Hard to fake, this look needs expert, lightweight and natural-looking product as well as expert application skills. 
  • Dark Cherry: Contradicting their seasonal stereotype, dark cherry and berry colours were popular throughout 2015, suggesting a rise in ubiquity and the potential for brands to market the colour across seasons.

    See A/W 15-16 Beauty for more examples of how the dark hue could be adapted into more subtle stain applications.