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Brief Published: 20 Jun 2014

Sears Smart Homes Micro-Shop


American department store chain Sears is introducing new electronics shop-in-shops to help its consumer base get to grips with the proliferation of new, hyper-connected technologies for the home.

Dubbed The Connected Solutions Stores, the micro-venues have been conceived as go-to spaces for product categories including home automation (centralised controls for things such as lighting, temperature or security), smart electronics, connected auto, wearable devices and health and fitness.

"Many of our members are aware of smart devices or home automation products, but don't fully understand how they are used to make their lives better," said Craig LaRosa, divisional vice-president of in-store experience and design for Sears Holdings.

Dedicated sales teams are able to give live product demonstrations of items such as phone-activated doors and bike locks, and connected garage door openers.

Other specialist American electronics retailers such as Verizon and RadioShack have also developed similar store concepts (see Verizon’s Edu-Tech Flagship and RadioShack’s Technology Playground). However, Sears intends the spaces to appeal to a wider, potentially non-tech-oriented demographic, as it is already a primary source for a broad range of home goods and appliances for more than 13 million homes across America.

The full catalogue of products is also available online through the Shop Your Way section on Sears’ overall e-tail platform.

For more on how the speedy evolution of consumer technology is prompting new retail concepts, see Selling Technology and Female-Focused Retail. For more on smart homes, see Sustainable Smart Homes, Light + Building Fair, Eco-Energy: Smarter Savers and CES: Home Electronics.