Diesel Goes Doo Dap Ding
Offering an alternative to the much over-egged pop-up concept, Diesel has launched Doo Dap Ding, a touring truck furnished with homemade musical instruments.
Part of the brand’s Be Stupid campaign, the vehicle has an open side creating a mobile stage and encouraging passers-by to jump on board and play the instruments created from pans, a coat stand, radiators and other household goods. Doo Dap Ding will visit cities in Belgium and the Netherlands seeking the best “musicians” who will win tickets to a party in Amsterdam celebrating the end of the tour.
Presenting itself as a brand with heart, key to Diesel's strategy is the introduction of interactivity and competition at a street level: a live experience which, although part of a global campaign, is visibly making an effort to engage with local consumers.