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Brief Published: 12 Jan 2012

TurnHills.com – Window Shopping Online


New US-based website TurnHills.com is using crowdsourced photography and video content to take window-shopping into the digital realm.

Featuring a map of New York City’s shopping streets, users can click on the location of 37 featured retailers to browse the items in their store windows, at any given time. After creating an online account, users are given exclusive access to the MyMap function, which allows them to personalise the retail map to include only their favourite stores – effectively tailoring their own shopping plazas.

The site appears to be powered by the goodwill of amateur photographers (although TurnHills say they do financially compensate contributors a simple enthusiasm for retail seems to be the main incentive – unless you are a retailer looking for extra promotion, of course). All photos are vetted by TurnHills to maintain a level of image quality control. The website encourages contributors to upload photos as frequently as possible to ensure the latest windows are always on display.

As well as giving consumers a chance to enjoy the thrill of window-shopping from home, the website also offers retailers a great chance to keep an eye on their competitors. With plans to feature more cities worldwide in the future, TurnHills could also be a key source of visual inspiration.