We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Published: 13 Aug 2012

Eye Film Institute, Amsterdam

Extra

Pushing museum experiences to new heights, Amsterdam’s newly opened Eye Film Institute is a multi-functional space that pays homage to cinematic storytelling. The building was designed by Austrian studio Delugan Meissl Associated Architects. 

Bridging the gap between traditional and ultra-modern museum experiences in a bid to enthral a broader audience, Eye functions as a creative forum for film fanatics, featuring rotating exhibits, screenings and one-off events. It also provides spaces where visitors can socialise and amuse themselves via an array of interactive tech-fuelled exchanges.

The building itself is a sweeping geometric form enveloped in a mosaic of white aluminium tiles, loosely inspired by the key tenets of filmmaking: “light, space and movement”. However, Dietmar Feistel, partner at Delugan Meissl, says the architectural aim wasn’t to achieve a specific look or form so much as a sense “of being suspended between the real world and the world of cinema”. He has also describes it as a “physical and virtual meeting place for young and old”. 

Among Eye’s interactive elements is Mobile Thrill. The wall-mounted, vending-machine-like contraption takes possession of a guest’s smartphone via a conveyor belt, and uploads an archived video clip onto it before returning it to the guest – a virtual, yet sharable souvenir of their time at Eye. 

Panorama, another distinctly modern feature of Eye, is an interactive video display room “where visitors will be surrounded on all sides by film fragments”. Visitors can browse through the movie clips, which are grouped by themes such as Film Stars, Colour, Slapstick, Discovery of the World and Battle.

The basement features a suite of yellow pods able to snugly seat two people. Each includes a TV equipped with an extensive archive of film clips, which can be accessed via a simple swipe of the hand. 

For more on the topic of experiential communication design for brands and exhibition spaces, see our reports: The Exhibitionists and Kossmann.Dejong’s Engaging Spaces.

Eye Film

Delugan Meissl

related reports
More
PANTONE®TPX
COATED
RAL
RGB
HEX
NCS