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Brief Published: 31 Mar 2011

Hugo Boss & Blek Le Rat


Based on the belief that the youthful, creative energy of Berlin is reflective of its brand, German fashion label Hugo Boss has teamed up with infamous French graffiti artist Blek Le Rat to launch an art competition inspired by urban culture in the city.

Blek Le Rat will judge the competition, which asks entrants to design a piece of stencil graffiti based on the German capital. Five winners will be flown out to Berlin, where they will paint their winning designs next to a specially commissioned artwork by Blek Le Rat.

Berlin’s Boss-mania is affirmed by the fact that the brand also has a concept store in the city, and will continue to host fashion shows at Berlin Fashion Week each season.