In an era of fragmented media consumption, cultural tentpole moments (like Fashion Week, awards season and big game days) still have the power to draw huge audiences together in real time. From hacking the red carpet to post-event engagement, what can brands and broadcasters do to harness that energy?

Tapping into Pop Culture's Tentpole Moments

Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.