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Brief Published: 24 Jan 2014

Start-Up Shaving Brand’s $100m Investment

US-based shaving brand Harry’s has bought a German razor factory for $100m in a significant move for a start-up business only 13 months old.

After coming up with the idea for Harry’s – offering high-quality shaving products for affordable prices – in 2010, the brand’s founders, Jeffrey Raider and Andy Katz-Mayfield, set their sites on purchasing manufacturer Feintechnik. They then went about establishing their own brand and garnering investment before launching in early 2013. Harry’s subsequently announced on Wednesday that it had raised more than $120m in investment to purchase its sought-after razor producer. 

Harrys’ shaving sets start at $15, with individual blades available for a very affordable $2. Clean, gimmick-free packaging and branding combined with reasonable prices makes it an attractive player in an increasingly buoyant male grooming market.

See The Male Groom Boom and Gentlemanly Pursuits for more insight into the growing sector of men’s grooming and shaving services.