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ClifMojoGo Twitter Campaign
US energy bar maker Clif Bar has launched the first geographic location-based Twitter campaign, called ClifMojoGo. It is part of a promotional effort for Clif Bar’s new organic snack, Clif Mojo.
Participants can send a geo-tagged tweet capturing their favorite outdoor summer activity to the @CLIFMojoGo Twitter account and receive a voucher for a free Clif Mojo bar. “Subsequent adventures” tweeted to the account will enter participants into a sweepstake for the chance to win various sports-related items.
The Clif Bar team must manually verify each location-based tweet before contest entry is approved. Despite the campaign’s potential for increased client engagement, this time-consuming requirement of manual verification may deter other companies from embracing geo-location-based Twitter promotions.
For more on how the rapid rise of social media is prompting global brands to rethink the best way in which to connect with consumers, look out for the Stylus macrotrend Chain Reactions.
