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Product Design
Published: 4 Mar 2015

MWC 2015: Lenovo’s Crossover Cameraphone

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Lenovo Vibe Shot

Launching at technology show Mobile World Congress in Barcelona (2-5 March), the Vibe Shot by Chinese manufacturer Lenovo blends the characteristics of a point-and-shoot camera into an android smartphone for a device that appeals to photography enthusiasts.

Boasting a sleek, five-inch display, the device is just 7.3mm thick, yet features a 16 megapixel rear camera, and an 8 megapixel front-facing camera. Unlike conventional smartphones, where the touchscreen provides the primary controls, the Vibe Shot features a physical shutter button, while the volume control doubles as the zoom. Alongside an infrared focus that promises faster focusing, the camera includes a sensor for low lighting conditions and a tri-colour flash.

The Vibe Shot features two modes – Smart and Pro – allowing variability based on the situation and the user, with a simple toggle switch to swap between the two. The Smart mode aids the framing of a photo and offers indications of "good" or "perfect" when the shot is ready to be taken. It also has an object-recognition feature that automatically changes the camera settings dependent on the subject – including a 'food' setting. Pro mode allows further control over settings such as ISO (adjusting the light sensitivity) and white balance.

As the smartphone market becomes increasingly crowded, astute brands are pushing new designs that differentiate their offers and appeal to consumers looking for particular features. For further examples, see our Personal Electronics report from International CES 2015.

Look out for more mobile innovations in our full coverage of Mobile World Congress 2015, coming soon.

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