Louis Vuitton’s Bespoke Shoe Service
Adding to its reputation for raising the bar when it comes to retail luxury, French fashion house Louis Vuitton is now offering a Made to Order shoe service, allowing consumers to personalise the brand’s footwear according to their own preferences.
Customers can choose the shape, material and finish from a total of 3,000 possible combinations. Their desired shoe is then handmade by craftsmen at Louis Vuitton’s Venetian workshop.
Louis Vuitton’s bespoke offering is the latest in a line of similar announcements from luxury fashion brands aiming to attract consumers with more personalised shopping experiences. British fashion house Alexander McQueen, for example, will open its own tailor’s shop on Savile Row in London this autumn, while British luxury handbag designer Anya Hindmarch has already taken her bespoke service online.
Look out for our upcoming report, Super Service, for other ways in which retailers can empower their staff to give higher levels of customer service.