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Brief Published: 17 Jan 2017

Tesco Ramps Up Anti-Waste Stance

Tesco Olia App

British supermarket giant Tesco has collaborated with UK food-sharing app Olio to give away produce from its "wonky fruit" range, which includes "perfectly imperfect" apples and pears. The handouts took place at busy London tube and train stations, with commuters able to refer to the app to find out where the collection points would be.

The app, which enables individuals and businesses to connect with local residents to donate surplus food that's near or just past its use-by date, pinpoints locations where the Tesco produce can be collected. It follows a partnership with British supermarket chain Sainsbury's, which joined the app in early 2016 for its Waste Less Save More initiative.

Tesco is now hoping to leverage the app on a more permanent basis to reduce its overall food waste across a wider spectrum of products.

In December 2016, Tesco urged customers to join its crowdfunding platform Backit, where small food and drink businesses can raise funds and receive advice from larger chains on how best to grow their enterprises and reduce food waste.

For more on what brands are doing to address the issue of global food waste, read Feeding Tomorrow's Consumers, part of the New Food Frontiers Industry Trend, as well as Reframing Rare.