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Brief Published: 17 Feb 2020

Tesla’s Electric Truck for Intrepid Campers


Thanks to a cohort of experience-hungry millennials and Gen Zers, road-tripping has never been more popular, with the number of US citizens taking part in a road trip growing by 64% between 2015 and 2019 (MMGY Global, 2019). Chiming with this, Tesla is launching an all-electric camp-ready vehicle, offering a sustainable alternative to the classic RV.

The zero-emissions electric Cybertruck – an angular, stainless steel pickup truck – features a cargo bed at the back that can be converted into sleeping quarters, via a pop-up tent that expands upwards from the back of the vehicle. It also has a pull-out kitchen and foldable countertop that extend from above the back bumper.

The hardy truck also boasts armoured bullet-proof glass windows and an ultra-hard stainless-steel shell, and can travel up to 500 miles on a single charge.

According to a recent tweet from Tesla founder Elon Musk, the company has already received over 200,000 pre-orders for the Cybertruck, which will be officially launched in late 2021/early 2022.

This is a clever move from Tesla, as it appeals to both the growing cohort of intrepid Gen Z and millennials choosing to camp (see Youth Leisure Focus: Camping), as well as those looking to reduce their travel carbon footprint, as covered in Ethical Travel’s Mainstream Breakthrough.

See Revitalising Roadside Hospitality for how roadside hotels, restaurants and service stations are evolving to appeal to the modern road-tripper.