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Brief Published: 13 Apr 2012

KLM and Hella Jongerius


Looking to modernise its World Business Class cabin, KLM Royal Dutch Airlines has enlisted the help of Dutch designer Hella Jongerius.

KLM is keen to emphasise its pride in its Dutch heritage. Jongerius follows other influential Dutch designers that have collaborated with the airline, including Marcel Wanders. Redesigning the interiors and the full flat seating, the overhaul is due to begin in June 2013 with the Boeing 747-400 fleet of 22 aircraft.

Speaking of the collaboration, Jongerius said: “It’s a brilliant opportunity for me to design the cabin interior and the new business class seat for KLM. The challenge is one of safeguarding individual comfort in amiable settings using innovation. In doing so I can optimally combine traditional details and my industrial textile and colour skills with high-tech functionality.”