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Brief Published: 24 Oct 2012

DesignCrowd’s Asia Launch

Extra

Australian company DesignCrowd – a crowdsourced online marketplace that matches more than 91,000 graphic designers with businesses around the world – launched regional sites this week in India, Singapore and the Philippines.

Working something like a design competition, a business posts a brief including the budget; then an unlimited number of designers can decide to start to working on it, sending in ideas. If an idea is accepted, the design assets are released to the company and the designer receives the budget. 

Chief executive and founder Alec Lynch told news website Tech in Asia the reasons for launching into these emerging markets. “These three countries have the greatest appetite for crowdsourcing and have adopted design crowdsourcing the fastest,” he said. “We’ve seen strong organic uptake from these three countries on our US website DesignCrowd.com – about half of our top 20 designers come from India, the Philippines, or Singapore.”

The surge of creative talent coming out of Asia is explored in the Stylus Macro Trend Unlocking New Worlds, which will be published next month.

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