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Retail: Valentine's Day Strategies 2019

Valentine’s Day is blooming. US spending is expected to reach $20.7bn, +5% on 2018 (NRF, 2019) – dwarfing 2018’s Black Friday ($6.22bn, Adobe) and Easter ($18.2bn, NRF). Driven by a desire for alternative displays of affection and the rise of self-love, there are more ways than ever to capture the spend.   

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