Courageous, confident and vital. That’s the description of Pantone 18-2120, a reddish pink honeysuckle tone, named by the colour company as its colour of the year for 2011.
“In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating colour that gets the adrenaline going – perfect to ward off the blues,” said Leatrice Eiseman, executive director of the Pantone Color Institute.
“Honeysuckle derives its positive qualities from a powerful bond to its mother colour red, the most physical, viscerally alive hue in the spectrum.”
Eiseman continued: “The intensity of this festive reddish pink allures and engages. In fact, this colour, not the sweet fragrance of the flower blossoms for which it was named, is what attracts hummingbirds to nectar. Honeysuckle may also bring a wave of nostalgia for its associated delicious scent reminiscent of the carefree days of spring and summer.”
Honeysuckle replaces turquoise, which is colour of the year for 2010.