The At-Home Bar Experience
As bars and pubs around the world close their doors amid strict social-distancing measures to slow the spread of Covid-19, beer brands and hospitality providers are taking the bar experience to consumers’ homes.
In the UK, London brewery and small bar chain Signature Brew has launched its Pub in a Box, so those in isolation can enjoy a night in the pub with those in their household. The boxes contain a selection of the brand’s beer, glassware, beer mats, snacks, a music quiz, and a selection of playlists compiled by music journalists to match the chosen beers. An eight-can box costs £25 ($29), 16 cans cost £45 ($53) and 24 cans £60 ($72).
The brewery is also employing local musicians to deliver the boxes to support those out of work due to bar closures and event cancellations.
Meanwhile, Scottish brewer and pub chain Brewdog is launching 102 virtual bars across the UK, the USA, Australia and Germany from Friday March 27, to allow regulars to connect with one another. The live-streamed group-chat sessions (platform TBC) will include virtual pub quizzes, live music and comedy, along with Q&A sessions and home-brewing masterclasses.
Read Rapid Retail Responses to Covid-19 and our coronavirus feed for more on how brands are helping consumers during social-distancing measures around the world.