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The Boomer Opportunity

Between 2015 and 2030, the number of over-60s worldwide is set to increase by 56%. Although their economic affluence is profoundly stronger than that of their younger counterparts, they remain one of the most underserved consumer groups in the world of fashion and design.

As discussed in our Advanced Aesthetics report, the opportunity here is a massive one. We highlight some recent small steps towards better addressing the fashion needs of this key demographic.

Not yet a member?

Stylus membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you. Discover what you can achieve by becoming a member.

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