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Brief Published: 6 Mar 2020

The Drum Chooses Digital Gatherings

In response to the dangers of community infection, The Drum has cancelled its pub events during SXSW and Advertising Week Europe.

The Drum

Instead, the advertising news outlet will host talks and panels digitally on its website during a global online festival on March 16-20. Digital Transformation Week will let audience members contribute questions and opinions remotely to allow for thought exchange without risk of exposure to the virus. The official website is now open for potential participants to register interest.

As industry gatherings continue to be affected by cancellations aiming to curtail the spread of the virus, digital alternatives are in demand. On Monday, following its cancellation, Shanghai Fashion Week announced a partnership with Chinese tech giant Alibaba to livestream shows via its e-commerce platform Tmall between March 24-30. Interested fashion houses can apply now, and Tmall has also promised e-commerce functionality for direct purchases of items that are immediately available off the runway.

Meanwhile, Run the World, a Californian start-up dedicated to digitising events, has waived set-up fees for new clients who want to shift their events into a digital space to deal with Covid-19 cancellations.