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The Future of Soft Drinks

The Future of Soft Drinks examines the state of the industry and charts outstanding product innovation in this space. Tomorrow's Soft Drinks Consumer presents four key consumer groups that are driving sales within this category: Sober-Curious Soda Drinkers, Taste Explorers, Eco-Conscious Warriors and Hydrated Health Hackers.

Meanwhile, Soda's Health-Conscious Pivot explores healthier formulations designed for a new generation of wellness-seeking consumers. Here, functional ingredients boost energy or serve as agents of relaxation.

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Stylus membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you. Discover what you can achieve by becoming a member.

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