International tourists now account for $1tn in annual spend (Visa Consulting & Analytics, 2019), and domestic arrivals will hit 15.6 billion annually by 2030 (UNWTO, 2019). Travel has never been more desirable, nor accessible to the moneyed middle classes.
Growth in travel spend will outpace the global economy by 2025 (Visa Consulting & Analytics, 2019). This presents a meteoric opportunity for cross-sector brands with an acute understanding of evolving traveller needs and priorities to create products and services for future travel cohorts.
