Healthcare is emerging as an epicentre of new opportunities for brands across industries. Forecast to exceed $10tn globally by 2022 (Deloitte, 2019), this fast-growing sector is embracing wide-ranging non-medical approaches to preventing and treating illness. Concurrently, new consumer attitudes are exposing numerous unmet needs, as today’s empowered patients seek more substantive support. These three reports pinpoint the compelling potential of this formerly siloed and slow-moving industry.
The Healthcare Opportunity
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