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The Lifestyle Boom: Outdoor

As lockdown-weary consumers embrace the open air, outdoor-ready apparel is on a roll. This lifestyle-led shift will continue post-pandemic, so from unlikely fashion and social media boosts (snowballing desirability) to innovations in product performance and sustainability, we map out the touchpoints you need to explore in order to tap the trend.

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We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

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