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The Metaverse Opportunity

The Covid-19 pandemic has accelerated the rise of virtual communities, such as interactive gaming worlds and mixed reality activations, as important lifestyle spaces for locked-down consumers. Current and new developments in digital social experiences will lay the groundwork for the next phase of post-Covid online life: the dawning of the metaverse, an always-on, real-time virtual environment that will offer huge opportunities for brand engagement.

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We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

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