Last year saw the rise of veganism, with brands innovating around plant-based foods. For example, US sales of plant-based cheese rose to 43% (Plant Based Foods Association, 2018), while a new report predicts the global vegan snack market will be worth $73bn by 2028 (FMI, 2018). And on January 2 2019, UK high-street bakery Greggs cemented the idea that veganism is ready to go mainstream with the launch of a vegan sausage roll for £1.
The New Vegan Landscape: Dining, Retail & Ethics
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