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Brief Published: 1 Jun 2021

The NFT Community Embark on Digital Scent Experiences

Rook Perfumes

The $338m non-fungible token (NFT) market (cryptocurrency-like digital assets) is beginning to infiltrate the fragrance marketplace. London-based niche fragrance house Rook Perfumes has partnered with British NFT platform Lily & Piper to create the Scent of the Metaverse – a limited edition unisex scent aiming to replicate the digital world of art.

Scent of the Metaverse will be created in conjunction with the crypto community over four months. Buyers can purchase NFT tickets (only 100 available) for 0.3 ETH ($781) to receive an exclusive code which authorises access to a communication channel with Rook Perfumes. The project involves drop-in chats, learning sessions and interactive games. Inspirations from these discussions will be incorporated into the aromatic profile of the fragrance. Participants will have first access to the physical release of the perfume, as well as an NFT of the label artwork, and co-creation rights to the final product.

This new beauty NFT experience is designed to bridge the metaverse and the real world, exploring the function of scent in the virtual-reality space and its ability to transport us from one world to another. The project signifies the next evolutionary phase of online community – tying it to real-life experience.

As we explore in Fragrance Projections 2021, boundary-pushing perfumeries are expanding their scent experiences, driven by Gen Z consumers who prioritise immersive narratives. “This Rook Scent experiment will help digital pioneers form better memories of their digital experiences,” said Nadeem Crowe, founder of Rook Perfumes. “Through the sense of smell, I am seeking to bring a feeling of permanence into the metaverse, as well as create scent collections that bridge the crypto community with the physical world.”

NFTs allow creators to invest in their passions and elevate experiences of online culture into unique, ownable assets, where value is based on creativity. For more opportunities in the NFT marketplace, see The Metaverse Opportunity, Unlocking Virtual Economies and The Brief.