The Outdoor Club Where Owners Can Socialise with Their Dogs
The BarkPark will feature a grassy exercise area for dogs and a coffee bar (with free Wi-Fi and restrooms) for "dog parents". BarkBox co-founder Henrik Werdelin was inspired to create the clubhouse for dog owners after missing his pet while out with friends.
Accordingly, BarkPark will enable dog owners to combine pet-care commitments with socialising, hosting weekly events such as live music shows and beer tasting. All events will, of course, be dog-friendly. The first BarkPark is due to open on 8th September in Nashville, with the potential for more to open across America if successful.
BarkPark will be accessible through different levels of subscription: $19 for a day, $49 for a month, and $78 for a three-month pass (TechCrunch, 2018). While it's more expensive than a walk in the park, consumers are willing to invest their money in man's best friend. A recent survey found that US dog owners spend an average of $139.80 a month on their pet.
As our Pet Parents report reveals, domestic animals have been increasingly humanised, and are seen as part of the family. Services which enable the integration of pets into their owners' lives are therefore primed to succeed. For more on how to connect with pet owners, see our Global Pet Expo 2018 and Engaging Global Pet Owners reports.