We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 20 Jul 2016

The Uber Effect: US Car-Sharing Membership in Decline

Some 18% of US consumers used a ride-sharing service in the past year

US car-sharing membership has dropped for the first time in five years, according to a new report from market research group Mintel.

The study, published last month, found US consumers prefer ride sharing – which provides users with a ride on demand, as delivered by the likes of Uber – over car sharing, where users rent vehicles for short periods of time, typically by the hour.

According to the research, twice as many consumers have used a ride-sharing service (18%) compared to a car-sharing service (9%) in the past year. Among young millennials (aged 18-24), 29% use ride-sharing services compared to just 7% who use car-sharing services – the largest discrepancy of any age group.

“One of the main features that has drawn consumers to car-sharing services over the years is that they offer a convenient mobility option at a reasonable price,” said Buddy Lo, automotive analyst at Mintel. “However, the emergence of alternative options, lower gas prices and increased vehicle sales have been detrimental to the car-sharing market."

“We see a direct correlation in the decline in car sharing and the rise in ride sharing, and not by coincidence, as consumers are opting for better experience,” he added. 

Explore next-gen transport innovations drawing on consumer interest in ultra-personalised, on-demand services in our Radical Transport report. Alternatively, take a deep dive into the ways in which automakers are appealing to the Uber generation in our upcoming report Innovations in Automotive Marketing, publishing later this month.