We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
The Brief
Brief Published: 5 Mar 2020
by:

The World Health Organization Joins TikTok

The World Health Organization (WHO) has created an account on video-sharing app TikTok to combat misinformation about the coronavirus.

Extra
WHO on TikTok

Misleading information has been rapidly spreading on the app and other online platforms – one teen posted a video claiming to have the first Canadian case of Covid-19. The video went viral and had to be publicly debunked by the British Columbia Department of Health.

The WHO's TikTok account posted two videos addressing best practices to protect against the virus and how to wear protective masks, which garnered 60.8 million views collectively. At the time of publishing, the WHO TikTok account has 196k followers since creation on February 28.

Topics
Coronavirus Gen Z (age 11 - 25) Social Media
View all Brief posts »
related reports
More
Future Thinking E67: The Rise of the Creator Economy

The Rise of the Creator Economy

Pop Culture & Media
Brief | 03 Nov 2020
US Elections 2020: Digital Activism

US Elections 2020: Digital Activism

Pop Culture & Media
Report | 08 Oct 2020
Mobilising Online Microcultures

Mobilising Online Microcultures

Pop Culture & Media
Report | 30 Sep 2020
The New Landscape of Influencer Marketing

The New Landscape of Influence

Retail & Brand Comms
Report | 04 Jun 2020
Related
© 
PANTONE®TPX
 COATED
 RAL
 RGB
 HEX
 NCS