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The Brief
Brief Published: 5 Mar 2020
by:

The World Health Organization Joins TikTok

The World Health Organization (WHO) has created an account on video-sharing app TikTok to combat misinformation about the coronavirus.

Extra
WHO on TikTok

Misleading information has been rapidly spreading on the app and other online platforms – one teen posted a video claiming to have the first Canadian case of Covid-19. The video went viral and had to be publicly debunked by the British Columbia Department of Health.

The WHO's TikTok account posted two videos addressing best practices to protect against the virus and how to wear protective masks, which garnered 60.8 million views collectively. At the time of publishing, the WHO TikTok account has 196k followers since creation on February 28.

Topics
Coronavirus Gen Z (age 11 - 25) Social Media
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