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Brief Published: 4 Jun 2020

Three Minute Trend: Courtship in Quarantine

The near worldwide lockdown in recent months has pushed all forms of interaction online, including dating and romance. Barred from IRL blind dates and opportunistic hook-ups, it's time for brands to provide virtual hangouts and 'get to know you' experiences for consumers looking for socially distanced love.

In this video, Elspeth Taylor, Consumer Attitudes assistant editor at Stylus, explores how the inadvertent switch to slow dating – which we've been exploring since Rewiring Relationships and more recently Contemporary Courtship – has accelerated consumers' swipe fatigue. As the pandemic continues, people are taking more time to get to know each other and looking to build more fulfilling dating-app interactions – a trend that is sure to continue post-pandemic as society learns to greater appreciate human interaction.

In this time of accelerated change and global volatility, Stylus' Three-Minute Trend videos offer short, sharp insights into the business challenges and commercial opportunities that matter right now, whatever industry you're in.

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