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Brief Published: 23 Apr 2020

Three Minute Trend: Digital Doubles

From fashion to gaming, digital worlds were a hot topic pre-pandemic, but with so much of our lives being flipped to digital in some way during lockdown (shopping, entertainment, work) that burgeoning interest has skyrocketed. Add to that the extra time many people have on their hands to explore virtual landscapes, and the consumer appetites we've already been tracing in Stylus reports, including Retail's Unreal Opportunities, State of Media and Rise of the Avastars, look set to accelerate even faster than predicted.

In this video, Katie Baron, Director of Brand Engagement (Retail & Brand Comms, Pop Culture & Media) at Stylus explores the implications for all brands looking to engage audiences via the new 'digital double' technologies – tools that are offering unprecedented levels of escapism, entertainment and personalised experiences.

In this time of accelerated change and global volatility, Stylus' Three Minute Trend videos offer short, sharp insights into the business challenges and commercial opportunities that matter right now, whatever industry you're in.

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